Ariel Pink has been called many things; from "genius" to "misogynist", he is a divisive figure in modern alternative music. Born Ariel Marcus Rosenberg, Pink has successfully guised himself as a conundrum to the naysayers, prolifically devoting his life to endlessly creating lo-fi trash masterpieces for seemingly his own amusement. Teetering somewhere between the heir to the Zappa elseworlds and Dr. Demento's back catalog, the patchwork songsmith has allegedly crafted hundreds of records- releasing a sparse handful as physical albums comparatively. The most recent to wriggle its way from his collection: Pom Pom.
In a surprising (and abruptly noticable) change of pace, Ariel Pink's Pom Pom is his most produced effort (don't worry fans, it's still the same crazy- it just sounds cleaner)- which really seems to do his work justice. Vascillating between 60's wizard pop, spaztic noise rock, and sing-along 80's nuance, Pom Pom's toybox exists in a world where your VCR's tracking problems create accidental sideswiped nonsensities. It's strange, complex, completely original while being completely derivative, and undeniably not for everyone- but it needs to be experienced to even try to explain.
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