Purity Ring- "another eternity"

Since the great divide between Top 40 radio and the more nuanced college playlists- there aren't many acts that can straddle the aesthetics of both worlds. Enter Purity Ring- the electronic dream pop duo of Megan James and Corrin Roddick.  Formerly members of the band Born Gold, the two began recording demos soon after Roddick investing his time into formulating electronic compositions.  Within the first couple months of inception, the two had formulated what would inevitably become their debut album "Shrines".  Culling together dance beats with irreverent, minimalist bleeps and bloops as the undercurrent for James' ethereal nightengale croon, Purity Ring's signature sound could easily be the bridge between radio pop and indie darlings.

Their latest endeavor "another eternity", captures the strengths of the duo's debut with a glossier sheen. While not a distinct departure from their initial work, the production does contribute to a fuller, more heavy-hearted album sonically. James' lyrics seemingly carry the weight of the world with the well-intentioned synth backing her elegantly- if this is the future of pop music, we can eagerly anticipate their next move.

Grab your Copy of Purity Ring's "another eternity" RIGHT HERE!